The Nike x Skims Collab: A Missed Opportunity for Meaningful Change

The Nike x Skims collab, launched September 26, 2025, promises inclusive, high-performance gear but falls short on innovation. Priced at $38-$148, its synthetic fabrics mirror standard athletic wear, carrying potential PFAS and BPA risks without offering non-toxic alternatives. With Skims' $4 billion valuation, why not pioneer earth-friendly materials or community-driven initiatives? Echoing Michael Jordan’s 1984 Nike deal—a protective move for a rookie—this feels like a missed chance to redefine fashion for good.